Appendix A: Sample Strategy Blueprint
This is an example of a strategy blueprint that was published in a company’s annual report. It contains enough content to provoke dialogue between the board and management regarding the proposed strategy. It is a very good platform for shaping the discussion around questions like: How realistic is the strategy? What are the risks? What was missed? What is overemphasized? Under what conditions will it deliver, or not deliver, results? What will it take to execute? Through such questions, directors can help shape the strategy.

Excerpt from NDC Health 2003 Annual Report

There are three key elements to our strategy: to increase revenue per claim through value added transactions, to grow claims volume as healthcare ...

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