About the author

JAMES BORG

The author of the No. 1 bestseller Persuasion and Mind Power, the other two books that form the ‘trilogy’.

With an early interest in the cinema and also the performing arts – especially the presentation and performance of magic – James Borg became interested in the power of body language and its correlation with successful and effective communication, in all areas of life.

With a profound interest in the workings of the human mind, he’s spent a lifetime observing the ‘mind-body’ connection. Following an academic background in economics and psychology, an applied use of his knowledge was honed in a successful career that spans the spectrum of advertising, sales, marketing, work psychology, coaching and journalism.

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