It’s been famously said that when writing a book ‘you don’t choose your subject; your subject chooses you’. Certainly that was the case with my previous books that form the ‘trilogy’: Persuasion and Mind Power. I’ve spent a lifetime studying persuasion, how the mind works and body language: both academically and in my working life where observation skills and self-awareness were (and still are) crucial to achieving positive outcomes and an understanding of other people.
Interest in non-verbal behaviour, or ‘body language’, has grown rapidly in recent years because in this fast-paced and time-poor world we’re constantly judged on first impressions. People are making snap decisions as to whether they trust us, like us, want to work ...
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