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EXPERTISE SELLING
In expertise selling, you differentiate yourself from other sales professionals by using your special knowledge and skills to meet a customer’s needs. The product or service you represent is probably available from many sources, but your expertise is not.
Expertise selling is one component of a larger strategy that would be used to sell a product or service. It is an intellectual selling method that is not meant to be used exclusively. A buyer finds this approach compelling because your expertise comes with something that he wants. In fact, your expertise may be the factor that makes it possible for him to understand the value of what you’re offering.
With that thought in mind, we want to offer you some good news the Harvard ...
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