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ROI SELLING
Return-on-investment (ROI) selling means convincing your prospects that you can improve their bottom line by increasing their profitability.
Using a strict definition of the term, return on investment (ROI) is calculated using this formula:
Using a broader definition of the term, both the words “return” and “investment” can have non-monetary meanings. Whatever definition you use, ROI selling is never just about money; it’s about human interaction.
Here is a classic example of an ROI sale. All over the country sales professionals are convincing municipalities of all sizes to spend as much as 26 times the amount they had been spending ...
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