I had the pleasure of collaborating with fashion designer Kym Ellery a number of years ago when we launched the new Ella Baché collection worn by thousands of Australian therapists. Kym designed, styled and priced the collection still worn today.
Kym, now based in Paris, started her business in 2007 and 10 years on became the second Australian designer to be granted entry into Paris Fashion Week’s official program. What is so apparent with Kym is her passion for both the creativity and the loyalty of the people around her, who are instrumental to the brand’s success. The intimacy and very personal nature of this has meant it was critical to find the right people, with the right values to work with and support her.
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Launching Ellery and having the ambition and passion to really do it, often meant following my gut instinct and doing things differently from other people or the social norm. In the beginning, what I needed to do was quite bold, looking back, but at the time it was more about achieving my dream and knowing that you only have one life and you’ve got to make it the best life that you can. It took confidence and I’ve been very lucky to have a lot of loyal people around me, but also having the emotional intelligence whether it is in your work, in business or in your personal life. You need to be able to have a good eye for people who share the right values and who will be committed to the project. Values are really ...