20
How Do Books Get Discovered? (Patrick Brown, Kyusik Chung, and Otis Chandler, Goodreads)
Otis Chandler (@otown) is the co-founder and CEO of Goodreads.com; Kyusik Chung is Vice President, Business Development at Goodreads, and is the co-founder of Discovereads, which was acquired by Goodreads in 2011. Patrick Brown is the Community Manager at Goodreads. Goodreads is the world’s largest site for readers and book recommendations. Follow @Goodreads for latest news and updates.
We’ve all fallen under the spell of a truly great book. But where did we originally hear about it? How did we come to choose that particular book from among the literally millions of books in the world? Did a friend hand it to us and say, “You have to read this!” Or did we hear about it on NPR’s “Fresh Air”? Or was it a Goodreads Recommendation that convinced us to give it a try?
From the publisher’s perspective, discovery has always been shrouded in mystery, a sort of alchemical process through which readers find books they love. With a community of more than 7.5 million people and 280 million books shelved, Goodreads is uniquely equipped to shed some light on this eternal question. In early 2012, our CEO Otis Chandler gave a talk at the Tools of Change conference in New York City presenting some data that helps get at one of the most pressing questions facing the publishing industry today—how do readers discover books?
What we found is that readers discover ...
Get Book: A Futurist's Manifesto now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
