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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling, Second Edition by

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Foreword

Face it—you'd rather be doing your life's work than filling the sales funnel or getting the word out. Every day that you aren't on a project is like an airplane seat that goes unsold. You picked up this book because you know that you can do better and grow stronger in your business acumen.

You will get out of this book only what you put into it. Don't just skim the pages to pick up pointers. Take the time to do each exercise. Take a few weeks to move through this book. Pretend you are in school and striving to be at the top of your class. Because you are. When you look at your calendar next year and you aren't happy with all the white space, pick this book up and go through it again more slowly.

Readers are leaders, and I believe this is true with you. Read this book as a business owner and think about the suggestions as you build a culture for your company. Who knows how big your enterprise might get? You might be hatching the next Big Blue, and you will need a common set of values to guide your vision into the future.

I resonate with this book's technology and its spirit. Most of Michael's advice comes from a point of view that can be summed up in two statements:

  • Make yourself emotionally attractive.

  • Live on the right side of the Law of Reciprocity.

Emotionally attractive people win the popularity contests that make up your life. Yes, you have experience, work ethic, and talent. But you still lose the business and see it floating to a competitor, and you know you are better ...

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