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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling, Second Edition by

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Author's Note

An unfulfilled vocation drains the color from a man's entire existence.

Honoré de Balzac

In early 2000 I was utterly dissatisfied and completely disillusioned with my work as the vice president of programming at an entertainment company. The environment felt like a prison—long hours, unresponsive colleagues, and no personal engagement. Sound familiar? I decided to embark on a new career path as a professional business coach and consultant: a service professional. I secretly passed the time reading, researching, studying, and honing my coaching skills. After much planning, my freedom date was marked on every calendar in my apartment with a huge victorious smiley face. My resignation letter was signed, sealed, and ready for delivery. I could hardly keep my legs from sprinting out the door to follow my heart and head (both of which had checked out long ago).

On that auspicious day, I received the envelope with my bonus inside, ran to the bank, cleared the check, and proudly delivered my letter of resignation. The joy, pride, and satisfaction that I felt at that moment was incredible. I floated home and woke up the next day to plunge into my career as a business owner serving others.

I didn't bask for long in the glory, however, before I realized I was in for trouble.

Call me crazy, but I really thought clients were just going to fall into my lap. I expected them to meet me, fall in love with me, and trade their money for my services. Instead, I moped about my very costly ...

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