All credibility, all good conscience, all evidence of truth come only from the senses.
Even before we discuss how to position yourself as an expert within your field, let's get down to the nitty-gritty—the standard credibility builders. The standard credibility builders are the things that you need to do and have in place to appear credible and professional. Once you have all your basics covered, then and only then can we discuss how to establish your reputation as an authority in your field and look at how your likability influences your ability to get booked solid.
The standard credibility builders may seem obvious, but without them you won't be taken seriously, so they're worth reviewing: