Book description
Kick off the cycle of success with serious self-promotion that worksBook Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"—but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term.
Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
- Build a solid foundation for a stellar public image
- Enhance your reputation for trust and credibility
- Perfect your pitch and pricing to attract higher-caliber clients
- Adopt the six core strategies that will keep you booked solid
Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term.
Table of contents
- Cover
- Title Page
- Acknowledgments
- Author's Note
- Preface
-
Module ONE: Your Foundation
- CHAPTER 1: The Red Velvet Rope Policy
-
CHAPTER 2: Why People Buy What You're Selling
- Step 1: Identify Your Target Market
- Your Passions, Natural Talents, and Knowledge Are Key
- If You Feel Stuck
- Step 2: Identify the Urgent Needs and Compelling Desires of Your Target Market
- Step 3: Determine the Biggest Result Your Clients Get
- Step 4: Uncover and Demonstrate the Benefits of Your Investable Opportunities
- Relax, Be Playful, and Have Fun!
- Clients Want You to Help Them
- CHAPTER 3: Develop a Personal Brand
- CHAPTER 4: How to Talk About What You Do
-
Module TWO: Building Trust and Credibility
- CHAPTER 5: Becoming a Likeable Expert in Your Field
-
CHAPTER 6: The Book Yourself Solid Sales Cycle Process
- Building Relationships of Trust
- Turn Strangers into Friends and Friends into Clients
- The Book Yourself Solid Six Keys to Creating Connection: Who, What, Where, When, Why, and How
- The Book Yourself Solid Sales Cycle Process
- The Book Yourself Solid Always-Have-Something-to-Invite-People-to Offer
- Use the Book Yourself Solid Sales Cycle to Unconditionally Serve Your Clients
- CHAPTER 7: The Book Yourself Solid Keep-in-Touch Strategy
- CHAPTER 8: The Power of Information Products
-
Module THREE: Simple Selling and Perfect Pricing
- CHAPTER 9: Perfect Pricing
-
CHAPTER 10: Super Simple Selling
- Letting Go of Limiting Beliefs
- Shifting Your Perspective
- Successful Selling Needs the Right Amount of Trust at Just the Right Time
- The Secret to the Book Yourself Solid System
- The Super Simple Selling System
- Book Yourself Solid Four-Part Sales Formula
- About the Gap
- If They're Uncertain
- Cut the Crap Out of Selling
-
Module FOUR: The Book Yourself Solid Six Core Self-Promotion Strategies
-
CHAPTER 11: The Book Yourself Solid Networking Strategy
- Networking, Ugh!
- Making the Shift to the Book Yourself Solid Way
- The Book Yourself Solid 50/50 Networking Rule
- Have You Got Any Soul?
- Share Who You Know, What You Know, and How You Feel
- Networking Opportunities
- Networking Events—What to Do
- Networking Events—What Not to Do
- Online Networking through Social Media
- You Are Always Networking
- So You've Got Spinach in Your Teeth
- CHAPTER 12: The Book Yourself Solid Direct Outreach Strategy
- CHAPTER 13: The Book Yourself Solid Referral Strategy
- CHAPTER 14: The Book Yourself Solid Speaking Strategy
- CHAPTER 15: The Book Yourself Solid Writing Strategy
- CHAPTER 16: The Book Yourself Solid Web Strategy
- PART 1: Designing Your Website
- PART 2: Getting Visitors to Your Website
- PART 3: Building Your Social Media Platform
-
CHAPTER 11: The Book Yourself Solid Networking Strategy
- Final Thoughts
- References
- How to Reach Michael Port
- About the Author
- Index
- End User License Agreement
Product information
- Title: Book Yourself Solid, 3rd Edition
- Author(s):
- Release date: October 2017
- Publisher(s): Wiley
- ISBN: 9781119431220
You might also like
book
The Creative Training Idea Book
Trainers have to be creative if they want their participants to feel excited, challenged, and involved. …
book
Instant Interviews: 101 Ways to Get the Best Job of Your Life
“Every page of this exciting new book explodes with the energy of new ideas. You haven't …
book
Presenting on TV and Radio
Aspiring radio and TV presenters will benefit from the informative and entertaining guidance provided by accomplished …
book
Your Job Survival Guide: A Manual for Thriving in Change
Selected by IBM Competitive Edge Book Club Selection. "The beauty of this book on top of …