October 2017
Beginner
336 pages
7h 6m
English
Content preview from Book Yourself Solid, 3rd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 13The Book Yourself Solid Referral Strategy
Imagine enjoying deeper relationships with every client you work with while attracting three or four times as many wonderful new clients as you have right now. The key lies in generating client referrals. By starting an organized referral program, you can immediately connect with an increasing number of potential new clients.
Think for a minute about how you seek out high-level services or products. Perhaps you need a new physician or accountant; or maybe you want to put a new addition on your home. It's not likely that you make your choice of service provider based solely on a Facebook ad or a Google search. The likelihood is that you will look for a referral from someone you know, someone who has had an experience with the particular service you seek. This is why having an organized referral program is so important for your success.
Because your clients enjoy and respect working with you, they will be eager to recommend your services and products to their friends and family. In fact, the vast majority of your new clients already come to you as a result of word-of-mouth referrals, either directly or indirectly.
You can increase your referral quotient exponentially. How many referrals do you get without a referral system right now? Now triple or quadruple that number. That is the potential increase in clients you could be working with as early as next month. Referral-generated ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.