CHAPTER 13The Book Yourself Solid Referral Strategy
Imagine enjoying deeper relationships with every client you work with while attracting three or four times as many wonderful new clients as you have right now. The key lies in generating client referrals. By starting an organized referral program, you can immediately connect with an increasing number of potential new clients.
Think for a minute about how you seek out high-level services or products. Perhaps you need a new physician or accountant; or maybe you want to put a new addition on your home. It's not likely that you make your choice of service provider based solely on a Facebook ad or a Google search. The likelihood is that you will look for a referral from someone you know, someone who has had an experience with the particular service you seek. This is why having an organized referral program is so important for your success.
Because your clients enjoy and respect working with you, they will be eager to recommend your services and products to their friends and family. In fact, the vast majority of your new clients already come to you as a result of word-of-mouth referrals, either directly or indirectly.
You can increase your referral quotient exponentially. How many referrals do you get without a referral system right now? Now triple or quadruple that number. That is the potential increase in clients you could be working with as early as next month. Referral-generated ...
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