September 2024
Intermediate to advanced
304 pages
7h 13m
English
Content preview from Book Yourself Solid for Coaches and Consultants
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 8The Power of Information Products
Know where to find the information and how to use it—that’s the secret to success.
—Albert Einstein
Brand-Building Products and Easy-to-Follow Programs
Creating information products and programs based on your expertise that are designed to serve your target market’s very specific urgent needs and compelling desires are a very effective way of demonstrating credibility and earning trust. People love packaged learning and experiences. They’re easy to understand and therefore easy to buy. Perhaps you think that your coaching may not be as easily defined as a packaged product or program, and necessarily has a high barrier for entry. You may underestimate what you have to offer. As you continue to develop and enhance your Book Yourself Solid Sales Cycle, you will want to produce products and programs that will fully round out the many possible stages of your sales cycle, including the early stages, where barriers to entry must be low.
I’m sure your bookshelves are lined with products and programs that you’ve purchased from other coaches over the years. In fact, you’re reading one right now. How would you like to create your own?
I just love the opportunity offered through information product creation because you can follow a simple step-by-step system that leads you to the production of the kind of ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.