PART 1DESIGNING YOUR WEBSITE
In this first part, I walk you through the purpose and benefits of having a website, how to structure the content on your website, the most effective website formats for coaches, what to look for in a website designer, along with the biggest mistake most people make online. I’ll try to make it as easy to understand as a day at the beach—or at least a day at the beach with your laptop.
Purpose and Benefits of Having a Website
There are numerous purposes and benefits to having a website and developing a strong web presence, many of which I’m sure you’ve considered. Your own website can help you do the following:
- Positions you as an expert: Having your own website increases your visibility, credibility, and trustworthiness.
- Builds your brand identity: Your website represents you and your business in the marketplace.
- Reaches a global marketplace: If you have a product available on your website, you’ll expand your geographic marketplace from your local neighborhood to the entire world.
- Creates a 24/7 passive-revenue profit machine: The web never sleeps, which means that you can turn your computer and website into a cash register around the clock, and many, if not all, of the processes can be automated.
- Builds your database: A website can instantly increase the effectiveness of your sales cycle by building a targeted list of potential clients who have ...
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