Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman

Appendix . Notes

Introduction

1.	Russell, Cheryl. The Baby Boom: Americans Born 1946–1964. New York: New Strategist, 4th Edition—The American Generations Series, p. 218, 2004.

Chapter One

1.	“Demographic Profile of American Baby Boomers.” MetLife Mature Market Institute, 2005.
2.	U.S. Census Bureau, 2000.
3.	Japanese Baby Boomer information gathered from a February 15, 2006 e-mail exchange with I. Fujita International, Inc. Generally speaking, the Baby Boomer population in Japan falls into the age category of 40s to 50s. The major issue in Japan is that this aging population will be creating a major senior market in years to come. Consumer-related businesses can no longer afford to ignore this demographic. Baby Boomers in Japan have solid financial assets ...