September 2006
Beginner
235 pages
4h 40m
English
book
Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman
by Mary Brown, Ph.D. Carol Orsborn, Paco Underhill
Content preview from Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer WomanBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter . Introduction: She’s the Emerging Power Consumer
We listened intently as the marketing research director of the major cruise line described his demographic focus to us for the coming year. “We recognized that 80 percent of the time, it’s the woman who is making the major travel decisions for the family. As a result, we’ve decided to target women age 40 and under.”
“Targeting women is a smart move,” we said. “Women are going to control two-thirds of the consumer wealth in the United States over the coming decade. But is there any particular reason why you are targeting the age segment of the population that will see a 0 percent increase over the next few years while during the same period of time, the number of people age 45 to 64 will ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.