Chapter Two. She’s Complex: Why There’s No Such Thing as “The” Baby Boomer Woman

For starters, the Boomer generation is notable not only for its size in numbers, but also for the length of time it spans. The population tidal wave that rolled across America, as well as many other countries around the world following World War II, lasted an unprecedented 18 years. By comparison, the generation of Ikes/Silents (those born 1932 to 1945) that preceded Boomers only spans 13 years; while the generation that followed, GenX (born 1965 to 1979) clocks in at 14 years.

To get a handle on the implications of their lengthy 18-year span, it is helpful to think of the Baby Boomer generation as spread across a continuum of ages and influences, held together by ...

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