September 2006
Beginner
235 pages
4h 40m
English
book
Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman
by Mary Brown, Ph.D. Carol Orsborn, Paco Underhill
Content preview from Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer WomanBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter Two. She’s Complex: Why There’s No Such Thing as “The” Baby Boomer Woman
For starters, the Boomer generation is notable not only for its size in numbers, but also for the length of time it spans. The population tidal wave that rolled across America, as well as many other countries around the world following World War II, lasted an unprecedented 18 years. By comparison, the generation of Ikes/Silents (those born 1932 to 1945) that preceded Boomers only spans 13 years; while the generation that followed, GenX (born 1965 to 1979) clocks in at 14 years.
To get a handle on the implications of their lengthy 18-year span, it is helpful to think of the Baby Boomer generation as spread across a continuum of ages and influences, held together by ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.