September 2006
Beginner
235 pages
4h 40m
English
book
Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman
by Mary Brown, Ph.D. Carol Orsborn, Paco Underhill
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Chapter Four. She’s Motivated: The 3-D View of Her
In Chapter Three, we shared a series of broad-stroke portraits of the Baby Boomer woman with you, considering her life stage challenges and generational influences. But this is not the whole story, for within each life stage, psychological, social, and even spiritual factors will have an impact, both consciously and subconsciously, on the individual woman’s receptivity to products and services. What is needed is a 3-D view of her that takes an even deeper dive into the very heart of marketing: what is motivating her purchasing decisions on the archetypal level.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.