Chapter Four. She’s Motivated: The 3-D View of Her
In Chapter Three, we shared a series of broad-stroke portraits of the Baby Boomer woman with you, considering her life stage challenges and generational influences. But this is not the whole story, for within each life stage, psychological, social, and even spiritual factors will have an impact, both consciously and subconsciously, on the individual woman’s receptivity to products and services. What is needed is a 3-D view of her that takes an even deeper dive into the very heart of marketing: what is motivating her purchasing decisions on the archetypal level.
Get Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
