Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman
by Mary Brown, Ph.D. Carol Orsborn, Paco Underhill
Acknowledgments
With gratitude to our editor, Ellen Kadin, a kindred spirit who supported us every step through this project and who made sure we got in some good laughs, as well. Also, thank you to our masterful team at AMACOM: Rosemary Carlough, Jenny Wesselmann, Andy Ambraziejus, Lydia Lewis, Kama Timbrell, Therese Mausser, Penny Anna Makras, Erin Snyder, Mike Sivilli, Niels Buessem, Cathleen Ouderkirk, and Erica Buneo.
A special thank you to our contributing authors and especially to Paco Underhill for writing our foreword. You are men and women of vision, who are exercising a rare and valuable superpower: making the invisible visible.
Last but not least, our deep appreciation to the staff at Imago Creative, who rose to every occasion with style ...
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