40Question Everything

Review Your Strategy Twice a Year

AS A LEADER, how confident are you that you’re doing everything right? How do you know if things are working as they should? How do you know when it’s time to retire a particular product or process or to move into a new line of service? Let’s say you have a sound overall strategy—every indication is that you’re on the right path as far as your overall focus is concerned. But are you sure everything associated with that strategy is being executed well and, perhaps more important, still fits the strategy? Are you sure everything’s on track? Some things you can measure, of course, so you should have a good idea of where you stand with the budget, your team’s level of engagement, and customer ...

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