Chapter 2
Facilitating Factors in the Emergence of Born Global Firms
Born global firms owe their rise to specific facilitating factors in the external environment of the firm. The born global phenomenon is an artifact of the new global marketplace. These young and entrepreneurial firms are responding to worldwide opportunities. Important factors that are facilitating the rise of born globals include globalization, which is driving the emergence of homogenous worldwide demand. In addition, modern information technology and favorable cost economies of communication and transportation have all played important roles. Also instrumental to the rise of born globals are advances in manufacturing technology that allow efficient and economical production ...
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