Chapter 7
Born Globals: The Future of International Trade
Young firms enjoy particular advantages in the internationalization process. Compared to MNEs, born globals are unfettered by bureaucracy, hierarchical thinking, and embedded organizational processes. With a smaller number of employees and less institutionalized structure, young companies are better situated to adapt their systems, routines, and collective employee mind-set to the imperatives of international competition. Born globals are often more innovative and quicker to respond to specialized needs and tastes.
In a world of risk and uncertainty, born globals might be seen as relatively disadvantaged because of their small size and limited resources. According to this view, small ...
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