Aaker, D., & Jacobson, R. (1994, May). The financial information content of perceived quality. Journal of Marketing Research, 31, 191–201.
Acedo, F., & Jones, M. (2007). Speed of internationalization and entrepreneurial cognition: Insights and a comparison between international new ventures, exporters and domestic firms. Journal of World Business, 42(3), 236–252.
America’s little fellows surge ahead. (1993, July 3). The Economist, 59–60.
Anderson, E., & Gatignon, H. (1986, Fall). Modes of foreign entry: A transaction cost analysis and propositions. Journal of International Business Studies, 17, 1–26.
Aspelund, A., Madsen, T., & Moen, O. (2007). A review of the foundation, international marketing strategies, and performance of international ...
Get Born Global Firms now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
