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Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by Stanford Smith, Mark Schaefer

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CHAPTER 16Making Your Blog Pay

Ana never thought of herself as tech-savvy entrepreneur. She just loved swinging a hammer and had a knack for simplifying complex woodworking projects. She spent her time honing her craft in her workshop in Alaska—waiting out the infamously cold winters by creating new designs.

While searching for a way to share her woodworking plans, Ana discovered Blogger, Google’s free blogging software. In 2009, Blogger was the best way to start a blog with minimal technical skills.

Ana’s plan was simple: post a new woodworking design every day. As a mom, she didn’t have time for a complicated blogging strategy. She created simple plans, posted them, and continued with her regular routine.

In just a year, Ana had posted over ...

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