©  David C. Evans 2017

David C. Evans, Bottlenecks, 10.1007/978-1-4842-2580-6_11

11. Personality

David C. Evans

(1)Kenmore, Washington, USA

If your digital creation has made it this far, it has already survived more psychological bottlenecks than many of its competitors. As your users and your audience, we have now seen and interpreted your meme and stored it permanently in memory with sufficient retrieval elements to be able to pull it up at will.

But what about the “at will” part? What makes us want to engage with some of your memes and for others be completely unmotivated? Content is king (and user experience is queen), but what kind of content appeals to people? Any of you who work for big publishers like the Huffington Post, Fox, Patch, Netflix ...

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