As you just saw, matching your digital value propositions to our personality traits goes a long way toward motivating us, your audience and customers, to engage with it. We each need to feel that your meme “is for people like me,” which is a key survey question in brand research and one that indicates that you’re doing well at disposition matching. If your meme doesn’t make us feel this way, we move on, looking for those that do.
The same can be said of developmental stages, the next most stable form of human differences. Whereas our personality traits stay the same throughout our adult lives, developmental ...
