The last chapter showed that the timing by which you deliver your digital memes matters as much to your success as the content itself. Sequence amplifies substance, so to speak.
So let’s explore the power of sequence and timing a little further.
Some of the most important digital interfaces you’ll ever build for us are (a) the initial registration and download sequence for your app, and (b) the checkout sequence. Sitting in your garage with your starry-eyed developer friends, you probably won’t think of these at first, concentrating instead on the core part of your meme that fulfills our needs or is ...
