©  David C. Evans 2017

David C. Evans, Bottlenecks, 10.1007/978-1-4842-2580-6_19

19. Social Capital

David C. Evans

(1)Kenmore, Washington, USA

Your meme has now firmly established itself in a human mind. It was noticed, understood, remembered, and recalled. It aligned well enough with our dispositions and life-stages that it actually helped to meet an existential need. We engaged with your innovation not once, but multiple times, even logging many hours with it, and you managed somehow to overcome our inhibitions, or distract us from them, well enough to earn our subscription fees or monetize our attention.

But one customer won’t keep your lights on or your investors happy. No, to expand your user base, there are still two unforgiving bottlenecks ...

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