You worked hard to digitize your ideas and send them our way in the form of light and sound. But they must be encoded into neural impulses for your app to work and your business model to succeed. From a business perspective, a meme that never enters a brain is the tree that falls in the proverbial empty forest—it doesn’t exist.
To cross the organic boundary into our nervous systems, the first requirement is that it must fall in our line of sight. That statement may be painfully obvious to you, but it is an even bigger pain point for us. Your meme will fail if the light from it only reaches our peripheral vision ...
