We are finished considering what digital innovation you’ve made, how we process it psychologically, and why someone might recommend it to us; now we examine who recommended it to us and how that affects our receptivity. Don’t think for a minute that we adopt every meme that is recommended to us. Even the memes that are privileged enough to be promoted must pass through another social bottleneck: they must be recommended by a person or a group who is actually influential over our behavior.
The established field of social influence theorytells us that we will be more receptive to your meme if it is recommended ...
