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Bottlenecks: Aligning UX Design with User Psychology
book

Bottlenecks: Aligning UX Design with User Psychology

by David C. Evans
February 2017
Beginner
260 pages
7h 10m
English
Apress
Content preview from Bottlenecks: Aligning UX Design with User Psychology

©  David C. Evans 2017

David C. Evans, Bottlenecks, 10.1007/978-1-4842-2580-6_21

21. Social Influence

David C. Evans1 

(1)Kenmore, Washington, USA

We are finished considering what digital innovation you’ve made, how we process it psychologically, and why someone might recommend it to us; now we examine who recommended it to us and how that affects our receptivity. Don’t think for a minute that we adopt every meme that is recommended to us. Even the memes that are privileged enough to be promoted must pass through another social bottleneck: they must be recommended by a person or a group who is actually influential over our behavior.

The established field of social influence theorytells us that we will be more receptive to your meme if it is recommended ...

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Publisher Resources

ISBN: 9781484225806Purchase book