February 2017
Beginner
260 pages
7h 10m
English
To place your meme precisely where we will be directing our fovea , and thus our attention, the first idea that likely occurs to you is to “learn our goals” and you would not be wrong. “Goals serve a directive function,” psychologists Locke and Latham wrote in 2002, summarizing 35 years of research on the topic. “[T]hey direct attention and effort toward goal-relevant activities and away from goal-irrelevant activities.” i But we want you to take a step back even from that. The first thing you must do is learn whether or not we even have a goal. If we do, then any meme that interrupts us will be ignored ...
