Bottlenecks: Aligning UX Design with User Psychology

©  David C. Evans 2017

David C. Evans, Bottlenecks, 10.1007/978-1-4842-2580-6_7

7. Working Memory

David C. Evans¹ 

(1)Kenmore, Washington, USA

We just introduced memory as our ability to preserve your memes past their vanishing point. We are fully equipped to retain some memes for the rest of our lives. But to win this honor, your meme must survive the memory bottleneck, which is just as unforgiving as the prior two.

What you commonly think of as memory is actually comprised of three components: iconic (or sensory) memory, working memory, and long-term memory. The capacities of these three components of memory graph out like an hourglass: large, then tiny, then large again to the point of limitless. Our iconic memorystores our entire field of vision; ...