Brain Based Enterprises

Brain Based Enterprises

by Peter Cook
Released May 2018
Publisher(s): Routledge
ISBN: 9781351713115

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Book description

Brain Based Enterprises offers a unique synthesis of intelligent thought fused with pragmatic and pithy insights on the art and discipline of leading enterprises, where intelligence, ideas and innovation are the currencies of Sustainable Coopetive Advantage (SCA).

From the first signs of intelligence through making axes and fire, we now have access to unprecedented powers of creation through the convergence of humanity and technology. Rapid and dramatic advances in our understanding of genomics, biotechnology, computing and robotics make it possible for us to create a better world or destroy what we have created. The author explores both sides of the Man-Machine dynamic so that you can choose wisely.

Expressed clearly and concisely, this book is essential reading for busy people seeking to inform and illuminate themselves with a rich mixture of pragmatism, inspiration and wisdom. Featuring numerous micro case-ettes from enterprises ranging from biotechnology to banking and bots, Brain Based Enterprises grounds the ideas for people seeking to make the most of the Fourth Industrial Revolution.

Table of contents

  1. Cover Page
  2. Brain Based Enterprises
  3. Title
  4. Copyright
  5. Dedication
  6. Contents
  7. Acknowledgements
  8. Prologue
    1. Dialogue I: Brainy people (personal intelligence)
    2. Dialogue II: Brainy teams (collective intelligence)
    3. Dialogue III: Brainy enterprises (global intelligence)
  9. Dialogue I: Brainy People (Personal Intelligence)
    1. 1 The Man-Machine Paradox
      1. Nostalgia ain’t what it used to be
      2. What do you want from life?
      3. The millennial fallacy
    2. 2 Wickedness, Complexity and the Man-Machine age
      1. Resolving wickedness
    3. 3 The Brain Based Enterprise
      1. Brainy people
      2. Artificially intelligent?
    4. 4 Intelligences for a Machine-Led World
      1. Intelligence on intelligence
      2. Ignorance is bliss: un-intelligence
    5. 5 Seven Habits for the Man-Machine Age
      1. 1 The head, heart and soul of leadership
      2. 2 Communications and influence
      3. 3 Creativity and creative thinking
      4. 4 Precision decisions
      5. 5 Innovation excellence
      6. 6 Learning and plasticity
      7. 7 Branding for a complex world
      8. Synthesis
  10. Dialogue II: Brainy Teams (Collective Intelligence)
    1. 6 Leading Brainy Teams
      1. It takes two: dialogue
      2. Intelligent team collaboration
    2. 7 Team Chemistry
      1. The gig economy and teams
      2. Flying without lights at BA
      3. Opposites attract
    3. 8 Connecting Collective Synapses
      1. Open source teams
      2. Machinery, machine bureaucracies and enigma machines
      3. Herding cats
      4. Structuring knowledge and relationships
      5. The dark side of knowledge management
      6. Pollinateurs, intrapreneurs and agitateurs
      7. Synthesis
  11. Dialogue III: Brainy Enterprises (Global Intelligence)
    1. 9 ‘Video Killed the Radio Star’: Continuous Disruption
    2. 10 Strategy is Dead. Long Live Strategic Improvisation
      1. Strategy through the ages
      2. The perils of free improvisation
      3. The perils of rigid plans
      4. Not only strategy but also improvisation
      5. Business improvisation lessons from music
      6. The power of mistakes
      7. The power of dissonance
    3. 11 Corporate Agility: Enterprise-Level Learnacy
      1. Sacred cow # 1. First-mover advantage
      2. Sacred cow # 2. From competition to coopetition
      3. Sacred cow # 3. From strategic alignment to strategic drift
      4. Sacred cow # 4. From learning to unlearning and relearning
    4. 12 HR Strategies that Liberate Minds, Bodies and Souls
      1. HR strategy 2030
      2. HR practice 2030
      3. Human competences for 2030
    5. 13 Cultivating Intelligence: Cultures that Liberate Minds
      1. Cultivating brains: Pivotal software
      2. Back to the future: Eastman Kodak
    6. 14 Networked Intelligence: Structures that Liberate Minds
      1. HR as organisation architects
      2. The Man-Machine bio-interface
      3. Synthesis
  12. Epilogue: Future Manifesto
  13. Bibliography
  14. Index

Product information

  • Title: Brain Based Enterprises
  • Author(s): Peter Cook
  • Release date: May 2018
  • Publisher(s): Routledge
  • ISBN: 9781351713115