October 2014
Beginner
224 pages
5h 1m
English
book
BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
by Drew Eric Whitman
Content preview from BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
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Sometimes the best way to get someone to buy something is to give that person something because the human brain is wired to return a favor once one has been accepted. For example, if someone gives you a gift—it doesn’t have to be an especially impressive or valuable one—you feel a moral sense of obligation that you’ve been conditioned to feel since birth. “Listen, Chase. If Reid gives you a cookie, you should share a piece of your orange with him; it’s the right thing to do.”
This learned behavior is a primary societal teaching because socialization teaches us that the best results come from mutual cooperation. If I help you, you’ll help me. If we help ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.