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BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers by Drew Eric Whitman

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How would you feel if someone called you a hypocrite? You’d be annoyed, right? Who wouldn’t? Interestingly, it doesn’t matter what they accused you of being a hypocrite about; you’d still be annoyed!

According to the Merriam-Webster Dictionary, you’d have a right to be: “hyp·o·crite: noun \’hi-Image-krit\ a person who claims or pretends to have certain beliefs about what is right but who behaves in a way that disagrees with those beliefs.” It comes from the Greek word hypokrits, which means a stage actor, someone who pretends to be what he is ...

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