October 2014
Beginner
224 pages
5h 1m
English
book
BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
by Drew Eric Whitman
Content preview from BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
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The idea behind this principle is so deceptively simple that you’ll probably shrug it off as unimportant, but you’ll do that at your own peril. Since it doesn’t present itself as complex, involved, or sophisticated, you might think, “Yeah, yeah, of course,” and not stop to follow its recommendation; that would be a serious mistake.
The human brain is remarkably powerful, and you probably take for granted most of what this three-pound blob of protein and fat does. It gives you the capacity for rational thought, judgment, and language, along with the ability to appreciate art and music. It’s responsible for your personality, physical movements, and memory ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.