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BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers by Drew Eric Whitman

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In BrainScript 17 we discussed message organization. We said there that we often present to people who might seem to be giving us their full attention but actually are giving us only the small portion of the attention they can muster at that moment.

You’re telling Frank how he’s going to save big money on his kid’s school supplies, and his brain is floating somewhere on Planet 89, worrying that his fresh-mouth son will get expelled yet again this school year. This is exactly where the power of repetition and redundancy comes to the rescue.

First, let’s define each word, since the two are easily confused. According to the dictionary, repetition

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