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BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers by Drew Eric Whitman

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Do you want to persuade with more power and effectiveness? Start speaking in a way that draws pictures in your prospects’ minds. Most salespeople are so boring in their sentence construction that it’s like watching a movie on a blurry dark screen.

How long would you sit in a movie theater if the images on the screen were blurry, dark, and washed out instead of crisp, clear, and colorful? How intellectually and emotionally moved by the writer’s and director’s work would you be? How long before you threw your bucket of buttered popcorn at the screen and stormed out, possibly asking for a refund?

This hellish theater experience ...

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