October 2014
Beginner
224 pages
5h 1m
English
book
BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
by Drew Eric Whitman
Content preview from BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
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It’s one thing for you to tell me that your product is the world’s greatest—or at least a great choice—and quite another for other people to tell me. There’s just no way for your prospects to shake their “I’m talking to a salesperson who makes money when I buy” mindset and the resulting defensive behavior.
There’s also no way for you to shake your “if I get this deal, I put money in my pocket” frame of mind. Sure, you might be a great believer in your product. You might also have the most humanitarian, Mother Teresa–like caring attitude toward your fellow human beings. Your entire life’s mission could be to help others. But let’s ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.