October 2014
Beginner
224 pages
5h 1m
English
book
BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
by Drew Eric Whitman
Content preview from BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Whether it’s a creepy groaning noise that wakes you up from a sound sleep or the thought of losing something important such as the new house you’re negotiating for or, worse, the use of your limbs or eyesight in a violent accident, asking what role fear plays in human beings is like asking what role H2 O plays in the Pacific Ocean. The ocean is water. Most human behaviors are driven by fear.
When confronted by perceived danger, our bodies universally respond in specific ways. The sympathetic nervous system prepares us to take action. We sweat. The adrenal glands pump adrenaline and cortisol into the bloodstream. To ramp up energy and send oxygen to our muscles, our heart rate ...
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