Brainstorming and Beyond

Chapter 1

Brainstorming

1.1 Overview of Brainstorming

1.2 When Should You Use Brainstorming?

1.2.1 Strengths

1.2.2 Weaknesses

1.3 Procedures and Practical Advice on Brainstorming

1.3.1 Planning the Brainstorming Session

1.3.2 Conducting a Brainstorming Session

1.3.3 After the Brainstorming Session

1.4 Variations and Extensions to Brainstorming

1.4.1 Buzz Sessions (Also Known as the Philips 66 Technique)

1.4.2 Free Listing

1.4.3 The Nominal Group Technique

1.4.4 Reserve (Negative) Brainstorming

1.4.5 Delphi Method

1.4.6 Remote Brainstorming

1.5 Major Issues in the Use of Brainstorming

1.5.1 What Is “Quality” in Brainstorming?

1.5.2 How Many Participants Should I Have in Brainstorming Sessions?

1.5.3 Social Issues that could Affect Idea Generation ...