BrainSwarming: Because Brainstorming Doesn't Work

Video description

A common situation: an organization determines that innovation is the key to future success and engages in brainstorming to develop innovative ideas. Sound familiar? If so, you may not be aware that the scientific evidence is actually against traditional brainstorming. Innovation researcher and expert Dr. Tony McCaffrey--who studies the science of innovation--has developed a new model for problem solving and innovation: BrainSwarming. BrainSwarming keeps the good aspects of brainstorming and gets rid of the bad. In this interactive Harvard Business Review webinar, Dr. McCaffrey explains what BrainSwarming is, how and why it works, and why it is better than traditional brainstorming. He shares success stories, provides practical tips on running successful BrainSwarming sessions, and even discusses online BrainSwarming for Remote Groups.

Table of contents

  1. BrainSwarming: Because Brainstorming Doesn't Work 00:59:34

Product information

  • Title: BrainSwarming: Because Brainstorming Doesn't Work
  • Author(s): Tony McCaffrey
  • Release date: June 2014
  • Publisher(s): Harvard Business Review
  • ISBN: None