Video description
A common situation: an organization determines that innovation is the key to future success and engages in brainstorming to develop innovative ideas. Sound familiar? If so, you may not be aware that the scientific evidence is actually against traditional brainstorming. Innovation researcher and expert Dr. Tony McCaffrey--who studies the science of innovation--has developed a new model for problem solving and innovation: BrainSwarming. BrainSwarming keeps the good aspects of brainstorming and gets rid of the bad. In this interactive Harvard Business Review webinar, Dr. McCaffrey explains what BrainSwarming is, how and why it works, and why it is better than traditional brainstorming. He shares success stories, provides practical tips on running successful BrainSwarming sessions, and even discusses online BrainSwarming for Remote Groups.Table of contents
Product information
- Title: BrainSwarming: Because Brainstorming Doesn't Work
- Author(s):
- Release date: June 2014
- Publisher(s): Harvard Business Review
- ISBN: None
You might also like
video
Five Ways to Improve Your Writing
Bryan A. Garner, author of the "HBR Guide to Better Business Writing," outlines how to win people …
video
5 Whys
Eric Ries, entrepreneur-in-residence at Harvard Business School, explains how to find the human causes of technical …
video
AWS Certified Solutions Architect Associate (SAA-C03)
8+ Hours of Video Instruction Get intensive, hands-on AWS training with Chad Smith in this 2 …
video
ChatGPT: Possibilities and Pitfalls
Sponsored by deepset Reaching a million users in less than a week, ChatGPT has ignited discussions …