July 2012
Intermediate to advanced
304 pages
6h 45m
English
Content preview from Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
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Chapter 20
Energizing: Sharing the Love
Social sharing is the fourth way—and a very powerful one—to energize your Advocates.
By making it easy for Advocates to share content and offers, you turn them into a massive, highly efficient distribution channel. Advocates will gladly share:
1. Marketer-created content. This includes your tweets, blog posts, videos, TV commercials, white papers, surveys, FAQs, and other content produced by marketers. They'll also share news about your products and services plus company announcements like store openings, and more.
2. Advocate-created content. This includes Advocate-created reviews, stories, answers, and other content created by Advocates like video tributes to their favorite brands.
3. Offers. This includes coupons, sales promotions, free trial, webinar invitations, offers to join customer clubs and rewards programs, and a wide range of other offers.
You don't have to coax your Advocates into sharing by giving them special deals, points, or discounts. You may have to do this with average customers. But these aren't average customers. These are Advocates.
Three Key Benefits of Advocate Sharing
Advocate sharing delivers compelling marketing benefits:
1. Reaches prospects with trusted, relevant messages proven to drive sales.
2. Drives high-quality referral traffic to your website and landing pages.
3. Amplifies your brand in a very cost-effective way.
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Here are four companies getting amazing results by enabling their Advocates ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.