Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

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The Machine

IT WAS JANUARY 20, 1759, when English author Samuel Johnson said in his magazine The Idler, “Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic.”

That was 252 years ago. Nothing has changed.

Every day we are hammered with thousands of messages that are pushed on us by brands regardless of whether or not we want them. Interrupting people over and over with your marketing message is the craziest way to do business I know. Yet every day, it's like a machine is producing message after message and shoving them down people's throats, hoping they will buy. This is the machine you and I are setting out to destroy.

People are bored to death about the way brands market themselves. The machine is producing sales pitch after sales pitch at an exhausting rate. People's attention spans are getting shorter by the day. Marketing isn't getting any easier.

It's time for change. The old ways of branding are ineffective. Are you ready to make a shift and stand out against the machine that pumps out crap day in and day out?

The future of branding is marketing with people and not at them.

Today's marketplace is overcrowded and noisy. There's no shortage of competition. The good news is that despite an overcrowded marketplace, it's easier than ever to be unique. The Internet has provided us with so many tools and resources ...