Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

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The Creation Story

WHAT'S YOUR STORY? Your target audience is asking that question. How well you tell your story matters. Your creation story is the story of how you got to be where you are now, both in life and the creation of your business. People love to know how something came about and how it got started—from Walt Disney humbly saying, “It all started with a mouse” to the stories of Steve Jobs building computers in his garage.

These creation stories fascinate us and give us a better understanding of you and your brand. Every time someone is introduced to you for the first time they are wondering. “Who is this person?” Your creation story answers that. 

Ree Drummond is known as the Pioneer Woman. She's a highly successful author and blogger. Her fan base is quite large and very passionate. Whether it's trying out recipes from her cookbook or devouring a new blog post about her children, they can't wait for what Ree will do next. So why “the Pioneer Woman”? Ree grew up in the city. She ended up marrying a real-life cowboy, and now this city girl is living on a farm learning how to create good ol’ country meals. Her books and blog cover what it's like diving into her newest adventures. It's a fantastic creation story that people find interesting, and it gives them an idea of what she's all about.

We've all heard the stories of Coca-Cola being created by a pharmacist or that the Post-It Note was invented by accident. We've heard about Michael Dell selling computers from his ...