Skip to Content
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
book

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

by John Morgan
November 2011
Intermediate to advanced
210 pages
4h 40m
English
Wiley
Content preview from Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

25

The Presentation Age

NEVER BEFORE HAD I THOUGHT of myself as a public speaker. After all, I had never done it before. But while attending a conference where I knew the organizer, I was asked if I could share what was working in my business to some of the attendees. I agreed for two reasons: first, because the organizer was a friend and I like helping my friends. And second, because I like attention. The farthest thing from my mind was that it would be great exposure for my personal brand.

He gave me all of four to five minutes to prepare. Then he opened the doors and walked on the stage to introduce me. I was shocked. This wasn't some small breakout session with 30 or 40 people like I was expecting. This was an audience of just over 2,000 people who were all looking at me like “who the heck is this guy?”

To say I was nervous would be a huge understatement. Completely freaked out is more like it. I went through all of the “tricks” to settle my nerves. None of them worked. Heck, I even pretended the audience was in their underwear, but there were a few unfortunate-looking people in the front row that gave me the creeps.

That was my first foray into public speaking. The moment it was over, I immediately knew I was hooked. I was hooked not only because of the attention but because it gave me instant credibility. After the session was finished, I was able to meet people face to face and have real conversations with them. I was able to get real feedback from them as well. Say what ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Truth About Creating Brands People Love

The Truth About Creating Brands People Love

Brian D. Till, Donna Heckler

Publisher Resources

ISBN: 9781118160336Purchase book