Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

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Overnight Authority

ACTION IS THE KEY TO SUCCESS. One of the issues I have with most books is that they are full of theory and hype and lack actionable strategies that are proven to work. That's why I want to share with you the exact steps to implement a strategy I've used for years and hundreds of other entrepreneurs have used with great success. It's a strategy that will position you as a credible authority, increase your celebrity status, and give you lots of great content to share with your audience. Oh and the best part? It doesn't involve you spending money on ads or promotions.

I call it the interview authority method. Here's the gist of it. You interview a handful of experts and celebrities within your industry about their success and experience. Then you share those interviews on your website or blog for everyone to enjoy. Let's say you interview seven experts. That gives you several hours of great content your audience will enjoy. You can also have the audio interviews transcribed to give away as bonuses or use the interviews to entice people to subscribe to your e-mail list. The content the interviews give you are high quality and high value.

The power of association works here as well. When people listen to you interviewing these authorities, they begin to view you as an authority as well. It enhances your celebrity factor dramatically. It's no different than what Oprah did on her show or what Ryan Seacrest does on his radio show. Larry King did this for 25 years ...