Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

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Monitor and Measure

HOW CAN YOU IMPROVE YOUR BRAND if you don't monitor it and measure your visibility? The answer is that you simply can’t.

You have to measure your reach, influence, visibility, and growth. You want to be sure all of your efforts are not going to waste. If you don't track and measure things, you can't complain when they don't improve.

There are numerous ways to measure your brand's success beyond just calculating incoming revenue. Pay attention to things like increases in your e-mail subscribers, social media following, website and video traffic, number of people contacting and interacting with you, and the number of opportunities presented to you.

Measuring your visibility and influence and knowing if you're doing well or not depends on your individual brand's goals and objectives. The quickest way to evaluate where you stand is to gauge how much interaction and feedback you get. When you blog, do you receive a lot of comments? Are you noticing new people commenting with each new post you publish? When you post something awesome on a social media channel, is it shared? Do people respond to it with questions or additional comments?

As you can see, there are many things to take into account with visibility and influence. There's more to it than just measuring the size of your e-mail list, Facebook fans, and website visitors. You always want to be sure your online following is growing.

Measuring your visibility has become much easier thanks to some wonderful ...