Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Praise for Brand Against the Machine

“John is a rebellious leader of a new form of branding. He doesn’t pull any punches and delivers straightforward advice you can’t afford to ignore.”

—Barry Moltz, author of Bounce!

“As a business owner, it’s easy to get lost in the crowds and noise, which is why a powerful brand is crucial. Other so-called brand experts seem to be riding a trend of what business owners see as the next miracle cure. But John Morgan is different. Branding is a lifestyle, a signature, and, quite simply, what he breathes on a cellular level. Don’t waste your time studying branding with anyone else. Just read, listen, and watch John. I know I do.”

—Carrie Wilkerson, author of The Barefoot Executive

“This ain’t your mother’s world of branding anymore. Brand Against the Machine is a punk rock look into the world of branding. This book will help you get ahead of the crowd by surfing right over it and jumping right into the mosh pit of business.”

—Amber Osborne, aka Miss Destructo

“Brand Against the Machine is a wake-up call for business owners with its ruthless challenging of assumptions about branding and marketing. If you want to build a business that not only gets noticed, but also gets cared about, then read this book today.”

—Dr. Mollie Marti, author of The 12 Factors of Business Success

“John nailed it with this one sentence from the book: ‘The future of branding is marketing WITH people and not AT them.’ This book is filled with real wisdom from a super smart ...