APPENDIX B

Online Brand Management and Advertising Resources

ONLINE BRAND MANAGEMENT RESOURCES

www.brandingstrategyinsider.com—Branding Strategy Insider helps marketing-oriented leaders and professionals build strong brands. It focuses on sharing thought-provoking expertise that promotes an elevated conversation on the discipline of branding and fosters community among marketers.

www.clickz.com—Marketing news and expert advice, with a comprehensive archive of articles on all aspects of marketing.

www.iab.net—The Interactive Advertising Bureau (IAB) is composed of more than 500 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB educates marketers, agencies, media ...

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